Social media plays a huge role in having a successful digital marketing campaign, however, it is difficult to keep your followers engaged and to stand out from the crowd since there are over 300 million active users across various social media platforms.
Social media is a tool that could massively enhance your company’s brand and enable you to reach new market segments. Below we’ve highlighted some of the benefits of using social media for your business and include some tips to help make your posts more engaging and maximise your interaction with customers.
Increase Brand Recognition
Posting on social media frequently makes you more recognisable and accessible for your existing customers whilst also making it easier to attract new customers who may not have heard of your business before. Social media networks are platforms to share your brand’s voice and to promote new content and offers that could interest your customers.
Improve Customer Loyalty
Research shows that brands who engage more frequently with their customers on social media improve their level of customer loyalty. Social media can be used to promote deals and offers to your followers online, making customers feel more exclusive and connected with your brand. Posting frequently will also make your business more accessible for returning and new customers.
Develop Trust and Credibility
Social media makes your brand more personalised and human, as customers can interact and join in conversations with real people, giving your brand more personality. By doing this, customers will begin to trust your brand more and are more likely to recommend your business to their friends and colleagues.
These are just some of the ways that focussing on your social media can help your business, however, it’s even more important that your tweets or posts are engaging and interesting so that your customers want to interact.
Here are some tips on how to make your social media content more engaging.
Know your Audience
Understand your customers and analyse what your target audience search for and the style of content they like to see. Having this information makes it easier to ensure that your posts are customer-focused and tailored to their needs and wants. If they are presented with content they are interested in and familiar with, this will help encourage them to join in the conversation with you.
Involve Your Audience
Once you know and understand who you are targeting and how best to reach them, it’s important to invite your audience in by involving the reader. Avoid constantly talking about your business and self-promotion – although this is important it shouldn’t be the main focus of your social feed. Instead, try to write posts that will draw the reader in, for example; a blog post on your site they may be interested in that could help them with a specific problem or improve their knowledge. There are also tools available on twitter such as polling where you can start a conversation between your followers by asking them to vote their opinion on a question you provide.
Keep It Simple
You want your social media posts to be concise and to the point as audiences are likely to be quickly scrolling through their feed. Twitter only allows 140 characters which is more than enough for a simple and quick message using clear language, ensuring that your followers are engaged instead of being scared off by a huge post that can seem daunting.
Customers are more likely to engage with you and your posts if your content is consistent and your replies are frequent as they will build a trust with your business. Bringing personality to your brand through your posts will instantly make them more engaging to your audience.